St. Mark’s Square the vanity af-fair


We will live the Carnival’s days as we were in a traditional atelier. Every day, shoes-makers, costumers, gondola’s artisans, masks-makers, glass-makers and fabrics-makers, they will open their shop in Piazza S. Marco like it was the eighteenth-century Venice.

To follow, a small recap of the shops that you will see in Piazza S. Marco from February 18th to 28th.

Politecnico Calzaturiero Shoes-Makers

The Politecnico Calzaturiero born in 2001 as a heir of Calzaturieri del Brenta’s tradition. The Confraternita dei Calegheri (shoemaker) worked in Venice since 1268. Actually the footwear district developed especially since 1898 thanks to the businessman Luigi Voltan, founder of the first big shoes factory – in Strà (Venice). Strà, 1923. “Scuola di Disegno per Arti e Mestieri” was born and specialized itself in Designer and Shoes maker’s formation during the industry development.

Nowadays it is considered as the formation’s structure, technological transfer and services of Distretto Calzaturiero della Riviera del Brenta, which produces the best shoes (mainly for women) in the world: more than 500 companies, 10, 000 employees and 20 millions of pair of shoes produced a year.

During the Carnival, the Politecnico Calzaturiero opens his artisan boutique in the great crafts’ workshop in San Marco Square. The school, with its teachers and students, will take back visitors at the Calegheri time.

A splendour artisan handmade shoes laboratory will be recreated there.

These shoes represent an experience made of personal choises, with the goal to realize a unique object with whom feeling some pleasant sensations: relaxing, freedom and independence.

Info: Politecnico Calzaturiero | YouTube |


Pietro Longhi’s Atelier

The Pietro Longhi Atelier is alive thanks to two different souls.

The oldest one is linked with the production of historical dresses by Francesco Briggi, a non-professional tailor who have been keeping the traditional Venetian couture alive since 20 years. Francesco realizes historical reproductions and uses rare tissues, glass pearls, jewels; thanks to these materials and his venetian talent he creates unique pieces of art. Each dress has its own story, its own name, and has a precise significance to Francesco, who is engaged not only with historical dresses but is also an expert in uniformology and has collaborated with museums and exhibitions. The care for the details and the creative process through which a dress is realized make the Pietro Longhi Atelier unique: for this reason lots of collectors and supporters book their dress for the Carnival, to be the protagonists of their story. This story represents the second soul of the Atelier, in other word when the dresses are worn to join in unique events, organized by Longhi inside and outside of the city.

These events are realized tailor­made just as the dress, which will be shaped up by the wise hand of Pietro Longhi and presented to the public in the world most picturesque square.According to the idea of the artistic director of the Carnival 2016 Marco Maccapani, the organization decided to collect all those jobs which take part to the realization of the dress.

Info: Alterier Pietro Longhi | Scheda di presentazione


The tradition of the craftsmanship of the gondola has been handed down since the Middle Age. But now there are a lot of dangers that threaten this cultural heritage that runs the risk of disappear. Many craftsmen who contribute to the creation of the gondola, “I artieri de gondole et suoi fornimenti” decided to join together in “El Felze” association: Squerariòli (naval carpenter), remèri (oar-makers), intagiadòri (the carvers), battiloro (the one who produces the golden leaf in order to decorate the gondola), doradòri (the ones who put the leaf inside the gondola), fondidòri (the ones who take care of the metallic part of the gondola), tapessièri (upholsterer), baretèri (chaplains), sartòri (tailors), caleghèri (shoemakers). These specialized craftsmen and their activities will be presented in San Marco by El Felze association in order to underline the importance this untouchable cultural heritage.

Info: El Felze

“L’arte dei mascareri” association

One of the surprises linked to the last year Carnival was the birth of a non-profit association, “L’Arte dei Mascareri”. Its purpose is to spread the art of making masks.

“Mascareri”, culture and history of the Venetian masks

The “mascareri” are artisans who, from 1436, produced masks in Venice. So, “L’Arte dei Mascareri” takes this name to underline its purpose: to defend and spread the art of making masks that, in Venice, are not just souvenirs, but the herald of a centenary tradition. A heritage that has its first testimony in 1268 and that must be promoted.


VENICE TEXTILE MANUFACTURERS: The First Corporate Network of Textile Excellence

Venice Textile Manufacturers is a network of Venetian textile companies that provide products of incomparable quality and whose aim is to keep alive the textile tradition of this territory, within the manufacturing district between the Dolomites and the venetian Lagoon - a territory once part of the Venice Republic, also known as “la Serenissima”. Older than three centuries, this is a precious heritage of skills and knowledge: from the first artisanal and then industrial spinning mills and original looms - some of which are still in use today - to the first small, family owned factories that soon grew into manufacturing villages creating wellness. Though organized as companies, they were first and foremost communities where work became a loom that wove the society together by forming and preserving a creative environment. Nowadays this environment has become a proper manufacturing industrial district, one of the eldest in Italy.
Venice Textile Manufacturers wants to revive this manufacturing culture, handing down original techniques and enhancing local style to reach excellence globally with activities like restoring, reusing and renovating old structures and original productive buildings and machineries, repopulating native sheep races, spreading the genuine silkworm old culture and reintroducing raw natural materials.

Today the Network participants are:
•  LANIFICIO PAOLETTI: high quality threads and textiles since 1795.
•  MAGLIFICIO GIORDANO’S: the finest high fashion knitwear since 1945.
•  MANIFATTURE TESSILI VITTORIO VENETO: sophisticated textiles for shirts and garments.
•  SERICA 1870: premium silk and silk blend textiles since 1870.
•  TESSITURA SERICA BEVILACQUA: highly prized artist textiles for decoration and high fashion since 1499.

The network also aims to support cross-activities like tourism, lesson teaching and education and historical data preservation, in order to create value for both cultural and business initiatives, understanding the increasing importance of digital assets and archives for the customers’ expectations and, last but not least, for a new modern offering of the good old, beautiful ancient Venetian style.

Venice Textile Manufacturers -  Venice from local to global: a culture and manufacturing opportunity.


Promovetro Consortium of Murano

The Promovetro Consortium of Murano is born in 1985. Promovetro focuses its activities in the participation to the most important international exhibitions, in the organization of workshops, seminars, and prestigious events.

The ultimate purpose of Promovetro Consortium is to enhance Murano and its glass production, to preserve this thousands-year-old art and to promote a correct commercialization of this important cultural heritage.

In 2001, Regione Veneto has given to Promovetro Consortium the national and international management of the brand Artistic Murano Glass (regional law n. 70, del 23-12-1994).

From 2002, the Murano glass is one of the few Italian products with its own registered brand. Vetro Artistico® Murano is guarantee of quality for the consumers, and a guarantee of protection for the producers. An important recognition for an island that has become a symbol of the made in Italy.

The application of the brand is controlled by a Usage Guidelines that permits the use of it only for artistic products made in Murano.

Consorzio Promovetro Murano | YouTube


“Tajapiera” Consortium of Venetians Restorers


The “pietrification” of Venice, in other words, the passage from the usage of the wood to the usage of stone in the construction of building, it started in 1300. Built on the islands of the Lagoon, Venice took the stone from the Colli Euganei and Istria. The corporation of Mariegola dei Tajapiera is born in 1307, and is one of the most antique in Venice.

Nowadays, there are very few artisan who can still work with marble and the Istria’s stone, using the original techniques and intruments. The “s-ciapin”, for example, or the “ongea”, the “gradina”, are just few of the instruments used by the artisans, whose ability consists also in knowing which instrument use. Today, the work of the “Tajapiera” is one of the most in danger, there are only 9 marble-workers left.

In 2009, almost all the marble-workers in Venice decided to create a Consortium. They were encouraged by the desire of keep working in a city that, no matter what, can not give up to quality craftmanship.

The president of the consortium in Giovanni Giusto, master restorator and manager of the business specialized in restoration of headstones.

During the last years, the Consortium enlarges its ranges, completing the original manufacturing activity with a preservative activity. Is been organized a guided tour to the construction site for the Restoration of the Ponte di Rialto’s Balustrade. In this occasion, Giusto has explained the intervention used on this part of the Ponte di Rialto.






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